A variety of media are used for advertising purpose. Different types of media, however,
differ as regards geographical coverage, the type of customers that media can reach, nature
of appeal to customers, cost involved, etc. On the basis of their distinguished features, the
media may be divided into the following broad categories:
i) Press (Newspapers and Magazines)
ii) Radio
iii) Te levision iv) Outdoor media
v) Direct mail
vi) Miscellaneous